Here are just a few book suggestions for your business library divided into four categories of business development. Want more ideas? Order the new Building Your Ideal Private Practice, 2nd Edition, and go to the Resource section (in the Appendix) for a full list of helpful business books for your private practice success.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Gerber, Michael. (1995). New York: Harper Business. Required reading for anyone thinking about starting a business or for those who have already taken that fateful step. Outlines an accessible and organized plan, so that daily details are scripted, freeing the entrepreneur’s mind to build the long-term success of the business.
Working Solo Sourcebook: Essential Resources for Independent Entrepreneurs (2nd ed.)
Lonier, Terri. (1998). New York: John Wiley & Sons, Inc. An annotated listing of 1,200 resources on running one’s own business, alphabetized from advertising to women-owned businesses. Brief, to-the-point notes and advice about techniques and new avenues to try.
Selling the Invisible: A Field Guide to Modern Marketing
Beckwith, Harry. (1997). New York: Warner Books. Beckwith explains that what moves consumers today are not product features, but relationships. This short book shows how to market your service business by focusing on building business relationships as well as using sales techniques.
The Portable Lawyer for Mental Health Professionals: An A-Z Guide to Protecting Your Clients, Your Practice, and Yourself
Bernstein, Barton & Thomas Hartsell. (1998). New York: John Wiley & Sons, Inc. Organized alphabetically, an A-to-Z guide that provides clear and concise answers to legal questions, including record keeping, confidentiality, malpractice, and client/therapist relationships.
Running a One-Person Business (Revised Edition)
Whitmyer, Claude and Sali Rasberry. (1994). Berkeley: Ten-Speed Press. Addresses the concerns of the very small organization. Standard business topics such as bookkeeping, marketing, and finance are discussed with the needs of the sole proprietor in mind.