Building Your Ideal Private Practice, 2nd Edition

A Guide for Therapists and Other Healing Professionals

by Lynn Grodzki (WW Norton, March 2015)


from the Publisher’s Catalog:

Building Your Ideal Private Practice, the bestselling “bible” for therapists in private practice, is now fully revised after its original publication in 2000.

Much has changed for therapists over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the influx of competition as over 600,000 therapists nation-wide try to stay viable, and the role of the Internet in marketing services. This second edition of Building Your Ideal Private Practice is a comprehensive guide, updated with 6 new chapters and targeted for therapists at all stages of private practice development.

Here, Grodzki covers the essential how-to questions for those starting out in practice and points out the common pitfalls that new insurance-based or fee-for-service practices must avoid. For those already in practice, worried about profitability in an age of increasing competition, she offers such informed strategies as the best way to create websites and other online marketing to find clients, then goes further to explain how to retain the new breed of fickle clients who shop for therapists online but are hard to satisfy. Other new chapters support veteran therapists edging towards retirement, including how to sell a therapy business for a profit, stay working solo, or expand into a more lucrative group business model.

The revision comprises an incisive, complete, easy-to-use business plan that shows therapists not just what to do, but also who to be in order to succeed. It adds depth, up-to-date information, and a wealth of strategies to the original book.

As in the original, Grodzki’s experience, optimism and warmth shine through as she presents case examples, checklists and exercises to make her business advice come alive.

Want a look inside? See contents and read the preface just by clicking   HERE!

Welcome to Building Your Ideal Private Practice, 2nd Edition!

Reviews are coming in:

“I found Building Your Ideal Private Practice, 2nd Edition, an inspiring, relevant, intelligent, and practical resource that had me excited about what I can do with my own private practice. . . this guide speaks to therapists in their own language. I would like to see this as compulsory reading for every graduating professional in our field—helping new clinicians avoid unnecessary confusion, pain, and even financial loss through the recognition that they are as much business people as they are healing professionals.” from Matthew Dahlitz, editor of The Neuropsychotherapist emagazine. See the full rave review here! at TNPTissue13pp34-37

“As in the first edition of Building Your Ideal Private Practice, Lynn Grodzki excels in supporting and coaching therapists on the business side of their practices—only, this second edition does it even better. It packs in even more information than its predecessor, paying due attention to the social and market changes that have taken place over the past decade. Grodzki coaches in a way that makes the reader feel understood, and supports her in building whatever structure she needs to succeed. This revised edition provides a wealth of new practical guidance, and is destined to continue the success of its predecessor.” Christine A. Courtois, PhD, ABPP, Psychologist, Independent Practice, Washington, DC, National Clinical Trauma Consultant, Elements Behavioral Health/Promises, Malibu, Author, Healing the Incest Wound; Recollections of Sexual Abuse

From the Publisher’s catalog of the original edition:

Would you like to: Make more money in your private practice? Attract more ideal clients? Generate a flow of quality referrals? Revitalize your existing practice? Have increased confidence as a business owner?

In her best-selling book, psychotherapist and business coach Lynn Grodzki acts as your personal business coach and shows you how to build an ideal private practice-one that is both highly profitable and personally satisfying

Today, being a talented professional is not enough to ensure the success of your private practice; you also need to be an enthusiastic, talented businessperson. Grodzki’s business strategies are effective and immediately useful for a wide range of private practitioners, including social workers, psychologists, psychiatrists, massage therapists, energy healers, life coaches, and chiropractors.

Whether you are just starting out as an independent practitioner or looking to revitalize an existing practice, Building Your Ideal Private Practice provides a foundation for business and personal growth that will lead you to a new level of personal and financial enrichment.

Presenting innovative business concepts in a format specifically adapted for the therapeutic profession, this book guides professionals at all stages of their careers.

Bringing together years of experience and the key elements from her Private Practice Success Program with an easy and accessible writing style, Grodzki’s book will help you not only build a successful practice outside managed care, but also ensure that your business reflects your true values and talents.

Other Reviews include:

“I love this book! It is at once both practical and inspiring.” Nancy Napier, author of Recreating Your Self

“This book is an outstanding selection of principles and ideas for every health care practice owner, not only for a therapist.Invest the time it takes you to read this book back into your daily practice. If you get through this book in fifteen hours, and if you use just three ideas out of hundreds, and if each one idea saves you just 1/100th of your daily working time and effort–that will be a savings of 60 hours per year, or a net annual profit on time invested of 300%. Do you know of any other investment that nets you 300% annually?” Dr. Yuval Lirov, author of Medical Billing Networks and Processes.


Building Your Ideal Private Practice  should be the bible of any clinician who is just starting a private practice or a seasoned practitioner who needs fresh ideas to enhance business.”

Mila Tecala, LCSW, DCSW, Social Worker of the Year, NASW

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