Letting Go to Grow

By Lynn Grodzki, LCSW, MCC / copyright August 2016

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A well-known business mantra is let go to grow.

This means that at key points in the evolution of a business, you, the owner, need to let go of something so that you and your practice can move forward.

Let go to grow is more than a motto for a savvy business owner: It’s also a challenge for each of us to look at our routines, behaviors, tasks, or long-held ideas.

What needs to change right now or at least be gently retired before the end of the year so that you can advance?

Here are some examples about how you can let go to grow. Commit to find the courage and confidence to take the next steps in your private practice.

Step 1. Decide What Needs to Go

What are you holding onto that no longer makes sense? What slows you down? What stops you from making your small business easier or better?

You may need to let go of:

• Thinking too small about your future.
• A lack of boundaries for your practice policies.
• Routines that sap your energy.
• An insistence to do everything by yourself — denying yourself help and assistance where needed.
• A belief that you can’t raise your fees.
• Sticking with an insurance-only business model.

or maybe you need to stop:

• Letting fear win.
• Operating without a business plan.
• Undercharging and then feeling resentful.
• Hesitating to reach out to those who need to know about your services.
• A reluctance to brand yourself or find your niche.

Step 2. Let Go with Grace

I have been thinking a lot about the process of letting go on a personal level, because I just physically moved my home and office. Although I moved within the same city, I still needed to let go of 30 years of stuff, familiar routines, and a neighborhood I loved. Not easy tasks for me.

To really embrace the change meant I needed to open up. I needed to have the space inside myself to allow in the new. What made it easier was an inspiring contemporary piece of poetry that gave me another framework for letting go. It helps to have the right mind-set when letting go.

You can read it here, with permission of the poet:

She Let Go

by Rev. Safire Rose

She let go.

Without a thought or a word, she let go.

She let go of the fear.  She let go of the judgments.  She let go of the confluence of opinions swarming around her head.  She let go of the committee of indecision within her.  She let go of all the ‘right’ reasons. Wholly and completely, without hesitation or worry, she just let go.

She didn’t ask anyone for advice. She didn’t read a book on how to let go.  She didn’t search the scriptures. She just let go.

She let go of all of the memories that held her back.  She let go of all of the anxiety that kept her from moving forward.  She let go of the planning and all of the calculations about how to do it just right.

She didn’t promise to let go. She didn’t journal about it. She didn’t write the projected date in her Day-Timer. She made no public announcement and put no ad in the paper. She didn’t check the weather report or read her daily horoscope. She just let go.

She didn’t analyze whether she should let go. She didn’t call her friends to discuss the matter. She didn’t do a five-step Spiritual Mind Treatment. She didn’t call the prayer line. She didn’t utter one word. She just let go.

No one was around when it happened. There was no applause or congratulations. No one thanked her or praised her. No one noticed a thing.

Like a leaf falling from a tree, she just let go.

There was no effort. There was no struggle. It wasn’t good and it wasn’t bad. It was what it was, and it is just that.

In the space of letting go, she let it all be.

A small smile came over her face. A light breeze blew through her. And the sun and the moon shone forevermore.

Step 3. Take the Right Steps

Once you identify what to let go, then you need to know what to start doing instead. You will need to have a plan for letting go to grow.

For example, here are 3 goals many small business owners desire:
• More money
• More full fee clients
• More time

And here is a quick strategy I offer for each goal, so you know what to let go of and what to focus on to achieve growth in each area.

More Money

What to let go:

  • Working without a financial plan
  • Negative beliefs about negotiation
  • Resistance to running a business, not a hobby

What to focus on instead:

  • Tracking your income and expenses on paper so you can see the reality of your money at a glance
  • Learning the basics of successful negotiation to handle conversations about money in a confident and therapeutic manner
  • Adopting the mindset and practices of an ethical business owner

More Clients

What to let go:

  • Old ideas of marketing and mistrust of new technology
  • Negative beliefs about your low value
  • Resistance to how much it takes to stay visible with referral sources

What to focus on instead:

  • Make sure that you have a strong and compelling online presence
  • Identify your clinical strengths and the return on investment your clients receive from their work with you
  • Scheduling marketing activities with a new marketing plan you feel is within your comfort zone

More Time

What to let go:

  • Time drains including distractions and procrastination
  • Hopeless and helpless thinking
  • Resistance to delegating, hiring others, or using technology for practice management

What to focus on instead:

  • Protecting and safeguarding your time and energy
  • Countering negative thoughts with positive action steps
  • Exploring strategies for streamlining tasks

Do you need help to take the next steps in this plan? Let’s talk. I can be reached for an Intro session here: http://www.privatepracticesuccess.com/individual-coaching/coaching-fees-and-logistics

or email: info@privatepracticesuccess.com