about the e-book...

Today, therapists in private practice face a real and immediate call to change. Our old ways of doing business are not working as well as they once did, given the current downward, economic market.

Our practices are literally signaling us that some-thing is wrong; client counts are dropping, profitability is down, the degree of daily anxiety and worry in therapists in private practice are rising.

It is time to assess your situation, strategize and implement a new, more responsive plan for doing business. With this e-book, I will help you to do just that, so that your private practice will survive better right now and into the future.

This book includes my newest ideas, advice and strategic planning. In the chapters of this book you will find lifelines, practice strategies, and even the best business models that help you become or stay successful despite the inroads of managed care, dropping client count, overwhelming paperwork, or other real-life concerns.

This is my fifth book. Rather than write a traditionally published book and have to wait a year for it to be in your hands, I wanted you to have this helpful information now, hence the immediacy of the e-book. This format allows you to re-tool your practice immediately. You can read this book on your computer screen or print it out if you prefer to read a paper version.

Here are just a few of the strategies and solutions you will find inside:

• Why the changing economic market is affecting private practice and what you can do about it
• The entrepreneurial skills you must have to compete in today’s tougher market
• How to know if your practice is in danger today and the steps to take to stay safe
• How to cut any and all unhealthy dependencies, including strategies for getting off of managed care
• Basic business positioning to help you become the CEO of your private practice
• How to analyze your practice for its strengths and weaknesses
• The very best strategic focus for a small business to allow you to become profitable and build your reputation
• The secrets of a “micropractice” so you can push your practice into the 21st century
• Website do’s and don’ts, the best internet marketing, and website optimization for therapists
• How to market for quality clients in a down economic market
• What to spend on and what to save on today
• The best business models for the future of your private practice
• Overcoming fear, disappointment, and anxiety as you go forward
• How to stay strong, resilient, and fulfilled
   

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Contents of the 148 page e-book

Lifelines
1. Welcoming Change
2. Resilience
3. Autonomy
4. Leadership

Strategies for Success
5. Risk Management
6. The High Tech, Low Cost Practice
7. Worthwhile Networking
8. Do-it-Yourself Internet Marketing

Best Business Models
9. Boutique Practice
10. Brand Recognition
11. Retail Clinic
12. Career Components

Resources

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